So, what exactly is online media you could be asking?
Online media really just comes down to how your business is presented and marketed online through various online platforms (Facebook, Instagram, and other similar platforms). This can consist of many variables including the content (pictures/ videos) you use online to present your business, to the ads in which you produce for your business in order to gain more exposure and generate sales.
The correct utilisation of online media will allow your business to STAND OUT ONLINE. This is key to any business looking to attract more potential customers and generate a greater annual revenue, leading to its overall success.