The holy grail for any business is to hit main stream media (i.e national television and/or radio). But the pendulum is swinging and business people are realising that social media and personal branding is the new frontier. Big broadcasting still has its place and it is clear that if you are invited to share your expertise or knowledge on the likes of the BBC you are almost guaranteed a huge boost to your business.
Anyone today with a mobile phone and/or a camera and internet connection is a potential broadcaster. Creating strong media campaigns online can help you create a good following of fans. This leads to attracting more customers and can lead to repeat business. Creating such a gravity on social media does not go unnoticed and it is almost a certain way to attract bigger broadcasting.
Creating social media campaigns which can entertain, educate and build a following should be a primary activity of any business with an online presence. Creating such campaigns is not difficult; what is difficult is sustaining such a campaign and being creative and standing out. So being consistent, be different and providing social proof online is the key to winning more business in a crowded market space.